What follows is a detailed summary of the episode transcript. Feel free to jump around and explore each of these top marketing lessons from history’s most influential leaders in this week’s Science of Social Media : 1. Aristotle 2. Socrates 3. Oprah Winfrey 4. Abraham Lincoln 5. Catherine the Great 6. Martin Luther King Jr. Let’s dive in! 1. Aristotle One of the most well-known philosophies of the Greek philosopher, Aristotle (born in 384 BC), is his idea of persuasion, otherwise known as rhetoric . He breaks down persuasion into the three categories: Logos, Pathos, and Ethos . These three concepts can be valuable for content marketers , writers, and bloggers. After all, isn’t persuasion one of the most important parts in marketing? Logos : The application of logic in efforts to persuade. Logos tries to persuade an audience using logical arguments and supportive evidence. Pathos : Playing to human emotions. Using...